SDG is a team of the cleverest Point-of-Sale creatives and producers, sharing a passion for helping brands find better ways to display.


Like kids with a love of paper aeroplanes, LEGO, or metalwork class, we still get excited about the possibilities that lie within paper, plastic and steel.

We now share this passion as part of a small, collaborative team of designers and producers - led by POS know-it-all Dan Eddy - and use our diverse collective experience and ingenuity to develop display solutions for all budgets and retail channels.

Equipped with unparalleled knowledge of print production and manufacturing technologies, we strive to improve on existing solutions, ensuring our clients gain a functional and financial competitive edge.